ENGLISH

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

By Philip Kotler , John A. Caslione

Book information

Year
2009
ISBN
0814415210, 9780814415214, 9780814415245
LCC
HF5415 .K6244 2009
Open Library ID
OL23079052M
Language
english
Format
PDF
Filesize
1 MB (1202798 bytes)
Pages
224\225
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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