ENGLISH

Marketing 6.0: The Future Is Immersive

By Philip Kotler , Hermawan Kartajaya , Iwan Setiawan

Book information

Publisher
Wiley
Year
2023
ISBN
1119835216, 9781119835219
Language
english
Format
PDF
Filesize
15 MB (15667628 bytes)
Edition
1
Pages
256\256
Orientation
portrait
Paginated
yes
Scanned
no
Time added
2024-03-15 12:19:42

Description

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

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