Guerrilla marketing for consultants: breakthrough tactics for winning profitable clients

Description

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.;""Title Page""; ""Copyright Page""; ""Dedication""; ""Acknowledgments""; ""Introduction""; ""Part I -- Marketing for Consultants the Guerrilla Way""; ""Chapter 1 -- Why Consultants Need Guerrilla Marketing""; ""• CAN CLIENTS HEAR YOU NOW?""; ""• THE NATIVES ARE RESTLESS""; ""• ROOTS OF SKEPTICISM""; ""• THE EMERGENCE OF THE GUERRILLA CLIENT""; ""• THE NEW BUYING ENVIRONMENT""; ""• BRANDING IS IN A COMA""; ""• WHAT’S THE BIG IDEA?""; ""• FEAST OR FAMINE""; ""• WHAT YOU WILL GET""; ""Chapter 2 -- What Is Guerrilla Marketing for Consultants?""; ""• YOU ARE THE PRODUCT""