ENGLISH

Handbook of Media Branding

By Gabriele Siegert , Kati Förster , Sylvia M. Chan-Olmsted , Mart Ots (eds.)

Book information

Publisher
Springer International Publishing
Year
2015
ISBN
978-3-319-18235-3, 978-3-319-18236-0
DOI
10.1007/978-3-319-18236-0
Language
english
Format
PDF
Filesize
5 MB (5119087 bytes)
Edition
1
Pages
IX, 414\405
Time added
2015-11-25 16:51:03
Media Management; Marketing; Journalism; Media Soc

Description

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Similar books