ENGLISH

Essentials of Marketing Research

By Tony Proctor

Book information

Publisher
Financal Times Management
Year
2005
ISBN
0273694944, 9780273694946
LCC
HF5415.2 .P736 2005
Open Library ID
OL3425181M
Language
english
Format
PDF
Filesize
18 MB (19121066 bytes)
Edition
4th
Pages
616\616
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

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