ENGLISH

Creating Value Through International Strategy

By Pankaj Ghemawat , Joan Enric Ricart , Africa Arino

Book information

Publisher
Palgrave Macmillan
Year
2005
ISBN
140393472X, 9781403934727
Google Books ID
_SJ2QgAACAAJ
Open Library ID
OL15578180M
Language
english
Format
PDF
Filesize
821 kB (841078 bytes)
Pages
287\287
Orientation
yes
Scanned
no
Time added
2012-02-04 16:00:00

Description

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through Global Strategy will be of interest to academics and professionals in international business and management.

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