ENGLISH

Creating Value Through International Strategy

By Africa Ariño , Pankaj Ghemawat , Joan Enric Ricart

Book information

Publisher
Palgrave Macmillan
Year
2004
ISBN
140393472X
Open Library ID
OL15578180M
Language
english
Format
PDF
Filesize
736 kB (753313 bytes)
Series
International Business
Pages
287\287
Topic
Economy
Library
avaxhome.ws
Orientation
yes
Scanned
no
Time added
2010-05-31 15:29:46

Description

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through Global Strategy will be of interest to academics and professionals in international business and management.

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