ENGLISH

McQuail's Mass Communication Theory

By Denis McQuail

Book information

Publisher
Sage Publications Ltd
Year
2010
ISBN
1849202923, 9781849202923
Language
english
Format
EPUB
Filesize
3 MB (3175882 bytes)
Edition
Sixth Edition
Pages
632\0
Time added
2014-02-22 05:44:30

Description

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes:New boxed case studies on key research publications, familiarizing students with the critical research texts in the fieldA new streamlined structure for better navigationMore definitions, examples, and illustrations throughout to bring abstract concepts to lifeMajor updates on new media, globalization, work and economyMcQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

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