ENGLISH

Action Theory and Communication Research: Recent Developments in Europe (Communications Monograph, Vol. 3) (Communications Monograph, V. 3)

By Denis McQuail , Gabi Schaap , Karsten Renckstorf , Judith E. Rosenbaum

Book information

Publisher
Mouton de Gruyter
Year
2004
ISBN
3110180804, 9783110180800
Open Library ID
OL22721241M
Language
english
Format
PDF
Filesize
3 MB (2661463 bytes)
Pages
388\388
Scanned
yes
Time added
2011-08-31 04:54:40

Description

The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributions to the volume shed light on the significance of media use in everyday experience and contribute to an understanding of communication in society.

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