ENGLISH

Luxury Fashion Retail Management

By Tsan-ming Choi , Bin Shen (eds.)

Book information

Publisher
Springer Singapore
Year
2017
ISBN
978-981-10-2974-5, 978-981-10-2976-9
DOI
10.1007/978-981-10-2976-9
Language
english
Format
PDF
Filesize
4 MB (4094267 bytes)
Series
Springer Series in Fashion Business
Edition
1
Pages
X, 200\204
Time added
2017-02-20 14:58:51
Sales/Distribution;Marketing

Description

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.

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