ENGLISH

Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

By Harlan E. Spotts (eds.)

Book information

Publisher
Springer International Publishing
Year
2015
ISBN
978-3-319-11778-2, 978-3-319-11779-9
DOI
10.1007/978-3-319-11779-9
Language
english
Format
PDF
Filesize
5 MB (4998380 bytes)
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Edition
1
Pages
306\340
Time added
2014-11-10 20:00:00
Marketing; Business Strategy/Leadership; Sales/Dis

Description

​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

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