ENGLISH

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

By Kevin Lane Keller

Book information

Publisher
Prentice Hall
Year
2012
ISBN
0132664259, 978-0-13-266425-7
Language
english
Format
PDF
Filesize
20 MB (20514850 bytes)
Edition
4th
Pages
600\591
Time added
2014-04-10 04:00:00
PR;Управление маркетингомМаркетингреклама

Description

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies

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