Design School: Type: A Practical Guide For Students And Designers

Description

Design School: Type is an in-depth guide to the rules and practices of typography, you’ll learn the essential skills of the professional typographer in the detail. Searching for a way to increase your skills as a typographer? This instructive guide, specially designed for students, recent graduates, and self-taught designers is a comprehensive introduction to typography. These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section is interspersed with tests designed to help you retain the information they've covered, and a selection of relevant support files in popular design software formats so you can test yourself with provided demos. This guide to the rules and practices of typography avoids the temptation to stray into other areas of design technique, preferring to cover the essential skills of the professional typographer in the detail required to arm students and graduates with the knowledge needed for a successful start to their chosen career. Cover Half Title Title Copyright Table Of Contents Introduction 1 Type Classifications Descriptions and Classifications Humanist Old Style Transitional Modern Slab Serif Sans Serif Grotesque Neo-Grotesque Geometric Humanist Glyphic Script (Formal, Casual,Calligraphic) Decorative Blackletter (Textura, Bastarda,Fraktur, Rotunda) Test your Knowledge 2 Terminology Type Anatomy Serif Anatomy Terminal Anatomy Key Typographic Terms Test your Knowledge 3 Characters and Glyphs Variations in Typographic Forms Character and Glyph Types Small Caps Figures Ligatures Fractions Swash Characters Non-Typographic Glyphs Punctuation Marks Question Marks, Apostrophes,and Prime Symbols Parentheses and Brackets Dashes and Hyphens Typographic Glyphs Intellectual Property Glyphs Currency Glyphs Mathematical Glyphs Other Typographic Characters Bullets Diacritical Marks End Marks Initial Letters Paragraph and Section Marks Standard Keyboard Functions Test your Knowledge 4 Typographic Principles Measurement Spacing Letter Spacing Kerning Word Spacing Line Spacing Alignment Readability and Legibility Emphasis and Hierarchy Test your Knowledge 5 Selecting Typefaces By Context For Visual Harmony Test your Knowledge 6 Typography in Practice Test your Knowledge Answers Resources Bibliography Index A B C D E F G H I J K L M N O P Q R S T U V W X Z Credits