Design School: Layout: A Practical Guide For Students And Designers

Description

Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios. This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career. Cover......Page 1 Half Title......Page 3 Title......Page 5 Copyright......Page 4 Contents......Page 6 Introduction......Page 9 1. Layout Fundamentals......Page 15 Absolute and Relative Measurements......Page 16 Proportional Systems......Page 19 Golden Section......Page 22 Fibonacci Sequence......Page 24 Van de Graaf Canon......Page 27 Villard Diagram......Page 29 Renard Numbers......Page 34 Special Numbers......Page 35 Le Modulor......Page 36 ISO Standard Paper Sizes......Page 39 Standard Book Sizes......Page 43 Test your Knowledge......Page 45 2. Anatomy of a Grid......Page 47 Margins......Page 52 Columns......Page 54 Flowlines......Page 56 Fields......Page 58 Terminology......Page 60 Test your Knowledge......Page 73 3. Grid Systems......Page 75 The Modern Grid System......Page 76 Manuscript......Page 80 Symmetrical (Single-, Double-, and Multiple-Column)......Page 85 Modular......Page 94 Asymmetrical (Columnar, Modular)......Page 99 Baseline......Page 104 Hierarchical......Page 108 Marber......Page 113 Compound......Page 114 Test your Knowledge......Page 118 4. Compositional Principles......Page 121 Balance......Page 122 Movement......Page 127 Symmetry......Page 129 Asymmetry......Page 133 Tension......Page 138 Contrast......Page 141 Figure-Ground......Page 147 Test your Knowledge......Page 151 5. Layout Characteristics......Page 153 Pacing and Sequencing......Page 154 Pattern and Form......Page 156 Rhythm and Flow......Page 162 Space......Page 163 Alignment......Page 169 Emphasis, Hierarchy, and Scale......Page 171 Test your Knowledge......Page 181 6. Layout in Practice......Page 183 Test your Knowledge Answers......Page 224 Bibliography......Page 229 F......Page 230 M......Page 231 S......Page 232 Z......Page 233 Credits......Page 234