ENGLISH

From Idea to Profit: How to Market Innovative Products and Services

By Adam Jolly

Book information

Publisher
Kogan Page
Year
2005
ISBN
0749442190, 9780749442194, 9781423716037
Open Library ID
OL17171639M
Language
english
Format
PDF
Filesize
819 kB (839119 bytes)
Pages
208\177
Topic
Education
Time added
2011-04-20 14:05:05

Description

The literature of innovation is stocked with calls to become more visionary, creative and inspiring. It has less to say on the hard reality of turning promise into reality, theory into practice and ideas into profit. Even leading marketing organizations prefer to dwell on the excitement and thrill of invention, rather than on the challenge of commercializing it.

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