ENGLISH

The Innovation Handbook: How to Develop, Manage and Protect Your Most Profitable Ideas

Book information

Publisher
Kogan Page
Year
2008
ISBN
0749453184, 9780749453183
LCC
HD53 .J65 2008
Open Library ID
OL16857885M
Language
english
Format
PDF
Filesize
8 MB (8286173 bytes)
Pages
312\384
Time added
2011-06-04 13:46:07

Description

The Innovation Handbook provides a British perspective on how leaders can move their organization ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it discusses how best to combine an open search for winning ideas with a process that captures their full value.  Included are advertisements from universities, science parks fostering innovation and a number of specialist companies dealing with intellectual property management.

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