ENGLISH

The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

By Bernard Ross , Clare Segal

Book information

Publisher
Jossey-Bass
Year
2008
ISBN
0787994049, 9780787994044, 9780470403358
LCC
HG177 .R667 2009
Open Library ID
OL11097859M
Language
english
Format
PDF
Filesize
2 MB (2127353 bytes)
Edition
1
Pages
320\323
Time added
2011-08-31 04:54:40

Description

How to apply the latest developments in psychology and neurology for better fundraising and influencing skillsLeading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

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