ENGLISH

Technology Acceptance of Connected Services in the Automotive Industry

By Clemens Hiraoka (auth.)

Book information

Publisher
Gabler Verlag
Year
2009
ISBN
978-3-8349-1870-3, 978-3-8349-8309-1
DOI
10.1007/978-3-8349-8309-1
Language
english
Format
PDF
Filesize
1 MB (1146691 bytes)
Edition
1
Pages
150\160
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Automotive Engineering

Description

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

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