ENGLISH

Fundamentals of Strategy

By Gerry Johnson , Kevan Scholes , Richard Whittington

Book information

Publisher
Pearson Education Limited
Year
2009
ISBN
9780273713104, 0273713108
LCC
HD30.28 .J6495 2008
Open Library ID
OL17073852M
Language
english
Format
PDF
Filesize
6 MB (6279904 bytes)
Edition
2nd printing
Pages
332\332
Scanned
no
Time added
2012-02-04 16:00:00

Description

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change

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