ENGLISH

Exploring Corporate Strategy: Text & Cases (8th Edition)

By Gerry Johnson , Kevan Scholes , Richard Whittington

Book information

Publisher
Prentice Hall
Year
2008
ISBN
027371192X, 978-0-273-71192-6, 9780273724186, 978-0-273-71191-9, 0273724185, 0273724193, 9780273724193
Language
english
Format
PDF
Filesize
17 MB (17523892 bytes)
Edition
8
Pages
915\915
Orientation
no
Scanned
no
Time added
2012-02-04 16:00:00

Description

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

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