ENGLISH

Marketing Dynamics (theory and Practice)

By Rajagopal

Book information

Publisher
New Age Publications
Year
2007
ISBN
8122419429, 9788122419429
Language
english
Format
PDF
Filesize
3 MB (2754082 bytes)
Edition
1st Ed.
Pages
424\427
Time added
2011-06-04 13:46:07
PR;МаркетингМаркетингреклама

Description

Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.

Similar books