ENGLISH

Marketing Management: Knowledge and Skills

By Peter J. Paul , Donnelly James H.

Book information

Language
english
Format
PDF
Filesize
65 MB (68231205 bytes)
Pages
\303
Library
twirpx
Time added
2017-08-07 07:01:42
PR;Управление маркетингомМаркетингреклама

Description

5th edition. — McGraw-Hill, 1998. — 303 p.Essentials of Marketing Management Introduction Strategic planning and the Marketing Management Process Marketing Information, Research and Understanding the Target Market Marketing Decision Support Systems and Marketing Research Consumer Behavior Organizational Buyer Behavior Market Segmentation The Marketing Mix Product Strategy New Product Planning and Development Promotion Strategy: Advertising and Sales Promotion Promotion Strategy: Personal Selling Distribution Strategy Pricing Strategy Marketing and Special Fields The Marketing of Services Global Marketing Marketing Response to a Changing Society Marketing Management: Social and Ethical Dimensions Analyzing Marketing Problems and Cases Financial Analysis for Marketing Decisions Marketing Management Cases

Similar books