ENGLISH

Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands

By Debbie Millman

Book information

Publisher
Rockport Publishers
Year
2012
ISBN
159253726X, 9781592537266
Language
english
Format
PDF
Filesize
38 MB (39716568 bytes)
Pages
312\313
Scanned
yes
Time added
2014-08-21 21:56:38

Description

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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