ENGLISH

Brand thinking and other noble pursuits

By Debbie Millman , Rob Walker

Book information

Publisher
Allworth Press
Year
2011
ISBN
978-1-58115-864-9, 1581158645
Language
english
Format
EPUB
Filesize
2 MB (1773865 bytes)
Edition
1
Pages
324\0
Time added
2017-08-15 11:00:00
Branding (Marketing);Brand name products.;Industri

Description

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

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