ENGLISH

Essentials of Services Marketing

By Jochen Wirtz , Christopher H. Lovelock

Book information

Publisher
Pearson
Year
2018
ISBN
1292089954, 9781292089959
Language
english
Format
PDF
Filesize
38 MB (40318057 bytes)
Edition
3
Pages
720\705
Time added
2018-05-10 01:54:54
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Description

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

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