ENGLISH

Key Concepts in Marketing

By Jim Blythe

Book information

Publisher
Sage Publications Ltd
Year
2009
ISBN
1847874983, 9781847874986
Language
english
Format
PDF
Filesize
2 MB (2609885 bytes)
Series
SAGE Key Concepts series
Pages
233\233
Scanned
yes
Time added
2013-02-15 15:17:08
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Description

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of:-Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.

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