ENGLISH

Six myths of market research

Book information

Language
english
Format
DOC
Filesize
53 kB (54272 bytes)
Pages
\0
Library
twirpx
Time added
2017-08-07 07:01:42
Языки и языкознание;Английский язык;Тексты и топик

Description

Discusses six myths of market research and their corresponding realities. Determination of successful products and services; Efficiency and cost-effectiveness as a management tool; Statistical and methodological tool; Neutrality in scientific process and results; Closeness to customer; Way for breakthrough products and services; Alternative possibilities. (12,600 знаков)

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