Content is King: News media management in the digital age

Description

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings. Title Page Copyright Page Contents Notes on the authors and co-authors Part 1 Media community Chapter 1 Content is King: Strategies for shaping media organizations Dealing with disruptive innovation The value of journalism Inevitably things change Media continues to be more microscopic Enlarged awareness, the social era Disruptive technologies in history References Chapter 2 News media and understanding their communities A history of news content What is Web 2.0 community news production? News makers and social responsibility Web 2.0, a disruption or a new logic? A Web 2.0 ecosystem for the news A hybrid model for preserving the social influence within the Web 2.0 ecosystem Conclusion References Chapter 3 Disruptive technologies and community engagement The rise and fall of mass media From disruptive technologies to disruptive consumer trends Delivering community Vertical and horizontal community Media’s new roles Tactics: Learning from communities What might a disruptive media company look like? Conclusion References Chapter 4 The convergence of politics and entertainment: The politics of personal concern The “New” media environment: The development of digital technologies and the rise of entertainment styles The “New” sociopolitical environment: The context The personal is political: How the convergence of politics of entertainment facilitates the politics of personal concern Conclusion References Part 2 Finding value in a world of disruptive technology Chapter 5 Establishing leadership and strategic management Why some succeed and others fail Types of local media The area of influence The three types of strategy Content quality The strategic criteria The beginning of convergence? The defection of the advertisers Cutting costs to survive Niche strategy Niche boundaries Evening newspapers Conclusion References Chapter 6 Value activities and newspapers Why and how do readers value newspapers? Measuring value Value and cost Value activities, value chains and VRIN Valuable, rare, non-inimitable, and non-substitutable (VRIN) The customer matrix Newspaper flow diagram Magazines structure Television Radio Internet publications Conclusion References Chapter 7 Self-organizing digital news Models of news-reporting organizations Reporting the news and “owning” the news News, nonnews, antinews Co-creation and journalism Curation versus reporting Models for funding Conclusion References Chapter 8 News consumption and cross-media synergies Building synergy The synergy model Online service presence criteria Control variable Dependent variable Advancing our synergy model Key sample characteristics Discussion of the model findings Conclusion References Part 3 Experimenting with the audience Chapter 9 Changing media policy environments and the production of news Media convergence and the changing context of news production Convergence and the production of news in Finland and the United Kingdom: Cross-media news production Convergence and the production of news in Finland and the United Kingdom: Networking, coopetition, and syndication strategies Convergence and the changing professional culture of media Conclusion: News production, changing media environments and the public interest References Chapter 10 News organizations and online communities: The science of how to build effective social networks Social media as networks of connected people Two-step flow theory A third type of opinion leader? Conclusions References Chapter 11 News media strategic visions and speculative futures Establishing links between SF and fictional prototyping The dystopic future Fictional prototyping The global news prototype Conclusion References Part 4 Ongoing strategies Chapter 12 Digital integration of consumers into local press value chains Initial organizing framework Theoretical Advancement Research method (1)—PEW database—community types and news consumption Research method (2)—Description of the interview method Results—Community type, location, age, and news consumption Interview results—News Chronicle Internet/social era influence on News Chronicle value chain Involvement and consumer participation in value-creation opportunities Interview results—Evening Post Internet/social-era influence on Evening Post value chain Involvement and consumer participation in value-creation opportunities Interview results—Earth Herald Internet/social-era influence on Earth Herald value chain Involvement and consumer participation in value-creation opportunities A model of social-era news production and consumption Model limitations Conclusions References Chapter 13 The economics of paywalls The burgeoning inventory Small scale Lack of expertise Administrative cost Business models The disappearing tail Conclusions References Chapter 14 Concluding thoughts on the future of the news industry “Chaotics” and the age of news media turbulence What is the current normality for the news media? Market realities Can newspapers survive? Building brands and niches through civic participation Final thoughts References Index Index