ENGLISH

Content is King: News Media Management in the Digital Age

By Gary Graham; Anita Greenhill; Donald Shaw; Chris J. Vargo

Book information

Publisher
Bloomsbury Publishing USA
Year
2015
ISBN
1623567505, 9781623567507
Language
english
Format
EPUB
Filesize
2 MB (1693843 bytes)
Pages
288\0
Time added
2023-04-09 06:07:24

Description

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

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