ENGLISH

Brands, Consumers, Symbols and Research: Sidney J Levy on Marketing

By Sidney J. Levy , Dennis Rook

Book information

Publisher
Inc, Sage Publications
Year
1999
ISBN
0761916962, 9780761916963
Language
english
Format
PDF
Filesize
46 MB (48129640 bytes)
Edition
1
Pages
608\610
Time added
2016-04-01 13:23:07
Research;Marketing;Marketing & Sales;Business & MoUsed & Rental Textbooks;Specialty Boutique

Description

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing’s role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy’s essays and studies of marketing.

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