ENGLISH

Advertising & IMC: Principles and Practice (9th Edition) (Advertising : Principles and Practice)

By Sandra Moriarty , Nancy D Mitchell , William D. Wells

Book information

Publisher
Prentice Hall
Year
2011
ISBN
0132163640, 9780132163644
Language
english
Format
PDF
Filesize
42 MB (43565032 bytes)
Edition
9
Pages
686\686
Scanned
no
Time added
2012-02-04 16:00:00

Description

An accessible and well-written approach to advertising.   Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.   The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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