ENGLISH

Handbook of visual communication Theory, methods, and media

By Sandra Moriarty , Keith Kenney , Gretchen Barbatsis , Ken Smith

Book information

Publisher
Publishers, Lawrence Erlbaum Associates
Year
2005
Language
english
Format
PDF
Filesize
49 MB (51801825 bytes)
Pages
\624
Time added
2016-08-21 20:11:44

Description

In his 1990 book, Eye and Brain, Richard Gregory wrote, «We are so familiar with seeing that it takes a leap of imagination to realize that there are problems to be solved (p. 17). While we humans had to learn how to walk, talk, and read, we never had to learn how to see. Thus, unlike walking or talking or reading, we are less cognizant of the many processes that contribute to what we see. Scholars in the rapidly evolving field of Visual Communication now attempt to identify and describe these many processes.

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