Chinese Consumers and the Fashion Market

Description

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market. Front Matter ....Pages i-viii Front Matter ....Pages 1-1 Facing the Rising Consumer Sophistication: Identifying the Factors that Influence Chinese Consumers’ Intention to Purchase Customized Apparel (Chunmin Lang, Ruirui Zhang, Li Zhao)....Pages 3-23 What Will Trigger a Non-buyer to Become a Buyer in China’s Luxury Goods Market? Cultural and Demographic Influences (Dong Shen, Jingxi Qian, Ying Jiang)....Pages 25-46 Front Matter ....Pages 47-47 How Web site Quality Affects Apparel Mobile Commerce Consumer Satisfaction and Intent to Purchase? A Study of Chinese Consumers (Ting Chi, Quinn Sullivan)....Pages 49-71 Attitudes Toward Technology, Digital Activities, and Use of Internet Shopping Features Among Chinese and US College Students (Jane E. Workman, Seung-Hee Lee)....Pages 73-94 Front Matter ....Pages 95-95 Young Consumers’ Perceptions of Sustainable Clothing: Empirical Insights from Chinese Post-90s’ College Students (Jin Su, Kittichai (Tu) Watchravesringkan, Jianheng Zhou)....Pages 97-117 Application of Motivation-Opportunity-Ability Theory in the Consumption of Eco-fashion Products: Were Chinese Consumers Underestimated? (Ruirui Zhang, Chunmin Lang)....Pages 119-141 Front Matter ....Pages 143-143 Licensing or not Licensing? A Pilot Study on Examining the Apparel Extension of Auto Brands Ford and Jeep in China Market (Chuanlan Liu, Yao Wei, Langchao Zhang)....Pages 145-168 Front Matter ....Pages 169-169 Chinese Male Consumers’ High-End Shirt Consumption: A Perspective of Fabric Attributes (Yanwen Ruan, Yingjiao Xu, Jun Li, Xiaogang Liu)....Pages 171-191 Chinese Consumers and the Knitwear Fashion Market (Xin Zhang, Colin Gale, Claudia Eckert)....Pages 193-212