ENGLISH

The Objects of Affection: Semiotics and Consumer Culture

By Arthur Asa Berger (auth.)

Book information

Publisher
Palgrave Macmillan US
Year
2010
ISBN
978-0-230-10373-3, 978-0-230-10990-2
DOI
10.1057/9780230109902
Language
english
Format
PDF
Filesize
3 MB (2643742 bytes)
Series
Semiotic and Popular Culture Studies
Edition
1
Pages
XIII, 198\205
Time added
2016-07-20 04:00:00
Film and Television Studies; Media Studies; Region

Description

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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