ENGLISH

Marketing and American Consumer Culture: A Cultural Studies Analysis

By Arthur Asa Berger (auth.)

Book information

Publisher
Palgrave Macmillan
Year
2016
ISBN
978-3-319-47327-7, 978-3-319-47328-4
DOI
10.1007/978-3-319-47328-4
Language
english
Format
PDF
Filesize
5 MB (5634677 bytes)
Edition
1
Pages
XI, 164\166
Time added
2016-12-28 02:00:00
American Culture;Media and Communication;Market Re

Description

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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