ENGLISH

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

By Idil M. Cakim

Book information

Publisher
Wiley
Year
2010
ISBN
9780470442555, 0470442557
Language
english
Format
DJVU
Filesize
1 MB (1254357 bytes)
Pages
228\228
Time added
2010-08-30 15:18:36

Description

Idil Cakim explains the fundamentals of social media in a clear and detailed way in this book. This is a must-have not only for those who are starting out in social media, but also for those who are thinking about the future of communications. It's a great resource that explains every single current concept and tool in social media with examples. In addition to her own experience, Cakim shares great case studies. Anyone in the industry can take lessons from this book.

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