ENGLISH

Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

By Idil M. Cakim

Book information

Publisher
Wiley
Year
2010
ISBN
0470442557, 9780470442555
LCC
HF5827.95 .C35 2010
Open Library ID
OL23631901M
Language
english
Format
PDF
Filesize
15 MB (15796441 bytes)
Pages
229\229
Time added
2010-08-30 15:18:36

Description

Idil Cakim explains the fundamentals of social media in a clear and detailed way in this book. This is a must-have not only for those who are starting out in social media, but also for those who are thinking about the future of communications. It's a great resource that explains every single current concept and tool in social media with examples. In addition to her own experience, Cakim shares great case studies. Anyone in the industry can take lessons from this book.

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