ENGLISH

Essentials of Strategic Management: The Quest for Competitive Advantage

By John Gamble , Arthur Thompson Jr.

Book information

Publisher
McGraw-Hill Education
Year
2010
ISBN
0078137144, 9780078137143
Language
english
Format
PDF
Filesize
10 MB (10251750 bytes)
Edition
2
Pages
557\594
Time added
2020-04-29 10:32:13

Description

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. Cover

Similar books