ENGLISH

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

By Margaret Peteraf , Arthur Thompson , A. J. Strickland III , John Gamble

Book information

Publisher
McGraw-Hill Education
Year
2015
ISBN
0077720598, 9780077720599
Language
english
Format
PDF
Filesize
27 MB (28656761 bytes)
Edition
20
Pages
920\921
Time added
2016-09-14 22:46:55
Management;Management & Leadership;Business & Mone

Description

Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.

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