Communication for Development: A Practical Handbook

Description

Broadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities. Cover Contents List of Illustrations Acknowledgements Introduction Section 1 Issues for all communication for development projects 1 An overview of communication for development 2 This book’s approach to communication for development 3 The principles and ethics of communication for development 4 Recruiting production teams for communication for development projects 5 Consultation 6 Factual programmes, drama and reality 7 Producing factual programmes in communication for development 8 The project production handbook 9 Project choices Section 2 Two Humanitarian communication 10 The rationale of humanitarian communication 11 An overview of humanitarian communication 12 Communication in the context of the relief effort 13 The information and communication needs assessment 14 Recruiting and training a local team for emergency communication 15 Using the media for two-way communication 16 Channels for humanitarian communication 17 Communication for adults directly affected by crisis 18 Communication for children directly affected by crisis 19 Communication for indirectly affected populations Section 3 Distance learning broadcasting 20 An overview of distance learning broadcasting 21 Producing distance learning programmes for adults 22 Producing distance learning programmes for children Section 4 Empowerment and engagemen 23 An overview of communication for empowerment and engagement 24 Empowerment: A voice for the poor and powerless 25 Engaging an audience in human rights and political processes Section 5 Communication for behaviour and social change 26 An overview of communication for change 27 Serial drama for change: The why and how 28 Developing and writing a serial drama for change 29 Production and post-production for a serial drama 30 Factual programmes for change: The why and how Section 6 Training plans and materials Journalism Module J1: An exploration of how people learn Module J2: A selection workshop procedure for factual communication Module J3: Presentation training Module J4: Humanitarian communication Module J5: Training for child journalists Module J6: Creativity in writing for children Module J7: News for a community station Module J8: Producing a live phone-in discussion programme Module J9: Investigative journalism Module J10: The production of factual programmes for behaviour change Drama Module D1: A selection workshop for a serial drama project Module D2: An introduction to the MARCH methodology for behaviour and social change serial dramas, and its application Module D3: Scriptwriting a serial drama for behaviour change Module D4: Production team and technician training for drama Glossary Notes Select bibliography Index