ENGLISH

Demand Driven Supply Chain: A Structured and Practical Roadmap to Increase Profitability

By Paulo Mendes (auth.)

Book information

Publisher
Springer-Verlag Berlin Heidelberg
Year
2011
ISBN
3642199917, 9783642199912
DOI
10.1007/978-3-642-19992-9
Google Books ID
CuP3VPPUz0wC
Language
english
Format
PDF
Filesize
3 MB (3133704 bytes)
Edition
1
Pages
185\200
Orientation
yes
Scanned
no
Time added
2012-02-14 18:00:00
Engineering EconomicsLogisticsMarketingMarketing; Entrepreneurship; Organization/PlanningOrganization

Description

This book aims to identify and describe the practical key components of demand driven supply chains, and based on these components, develops a structured and integrated assessment framework that companies can use to assess their current and desired future supply chain states in light of the Demand Driven Supply Chain (DDSC) concepts. Another contribution of the book is the structured framework developed to design a supply chain strategy, which will consider the DDSC assessment results as one of the key inputs, and will support the implementation of the opportunities identified during the assessment. The framework presented in this book was applied in different supply chain operations of a global CPG company to validate the methodology and formalize an action plan to allow these operations move towards a DDSC. Results show clear opportunities to improve supply chain operation and become more demand driven.

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