ENGLISH

The Brand Glossary

By Jeff Swystun (eds.)

Book information

Publisher
Palgrave Macmillan UK
Year
2007
ISBN
978-1-4039-9809-5, 978-0-230-62640-9
DOI
10.1057/9780230626409
Language
english
Format
PDF
Filesize
2 MB (1706967 bytes)
Edition
1
Pages
144\142
Time added
2016-03-14 21:35:01
Marketing; Management; Business Strategy/Leadershi

Description

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

Similar books