ENGLISH

Making Innovation Pay: People Who Turn IP into Shareholder Value

By Bruce Berman , Kevin Rivette

Book information

Publisher
Wiley
Year
2006
ISBN
9780471733379, 0471733377
LCC
HC79.T4 M32 2006
Open Library ID
OL3415722M
Language
english
Format
PDF
Filesize
3 MB (2806169 bytes)
Pages
225\225
Library
mexmat
Time added
2009-07-20 03:45:11

Description

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs - and show others how they can do it too.

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