ENGLISH

Strategic Equity Partnerships in Professional Football: Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

By Tobias Duffner

Book information

Publisher
Springer Fachmedien Wiesbaden;Springer Gabler
Year
2020
ISBN
9783658313005, 9783658313012
DOI
10.1007/978-3-658-31301-2
Language
english
Format
PDF
Filesize
8 MB (8797650 bytes)
Series
Event- und Impaktforschung
Edition
1st ed.
Pages
XXVIII, 353\373
Time added
2021-01-06 05:41:07
Business and Management; Business and Managementgeneral; Sport Science; Sports Economics

Description

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

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