ENGLISH

Essentials of Marketing Communications (3rd Edition)

By Jim Blythe

Book information

Publisher
Prentice Hall
Year
2006
ISBN
0-273-70205-X, 978-0-273-70205-4, 9781405871990, 1405871997
LCC
HF5415 .B485 2006
Open Library ID
OL3430076M
Language
english
Format
PDF
Filesize
18 MB (19387975 bytes)
Edition
3
Pages
347\347
Time added
2012-02-04 16:00:00

Description

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

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