Economics for business

Description

Part A. BUSINESS AND ECONOMICS. 1 The business environment and business economics -- 2 Economics and the world of business -- 3 Business organisations -- Part B. BUSINESS AND MARKETS. 4 The working of competitive markets -- 5 Business in a market environment -- Part C. BACKGROUND TO DEMAND. 6 Demand and the consumer -- 7 Demand and the firm -- 8 Products, marketing and advertising -- Part D. BACKGROUND TO SUPPLY. 9 Costs of production -- 10 Revenue and profit -- Part E. SUPPLY: SHORT-RUN PROFIT MAXIMISATION. 11 Profit maximisation under perfect competition and monopoly -- 12 Profit maximisation under imperfect competition -- Part F. SUPPLY: ALTERNATIVE STRATEGIES. 13 An introduction to business strategy -- 14 Alternative theories of the firm -- 15 Growth strategy -- 16 The small-firm sector -- 17 Pricing strategy -- Part G. THE FIRM IN THE FACTOR MARKET. 18 Labour markets, wages and industrial relations -- 19 Investment and the employment of capital -- Part H. THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS. 20 Reasons for government intervention in the market -- 21 Government and the firm -- 22 Government and the market -- Part I. BUSINESS IN THE INTERNATIONAL ENVIRONMENT. 23 Globalisation and multinational business -- 24 International trade -- 25 Trading blocs -- Part J. THE MACROECONOMIC ENVIRONMENT. 26 The macroeconomic environment of business -- 27 The balance of payments and exchange rates -- 28 Banking, money and interest rates -- 29 Business activity, employment and inflation -- Part K. MACROECONOMIC POLICY. 30 Demand-side policy -- 31 Supply-side policy -- 32 International economic policy.