Essential Economics for Business (formerly Economics and the Business Environment)

Description

Essential Economics for Business Fifth Edition "Very rich variety of examples and case studies to illustrate and underpin the theoretical understanding"--Dr Stefan Kesting, University of Leeds This new edition of Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live. Using up-to-date case studies the 5th edition examines everything fro.;Cover; Title Page; Copyright Page; Brief Contents; Contents; Preface; Acknowledgements; Aublisherâ#x80;#x99;s Acknowledgements; Part A Introduction; 1 Business and the economic environment; 1.1 The business organisation; 1.2 The external business environment; 1.3 The economistâ#x80;#x99;s approach to business; Box 1.1 A perfect partnership 3; Box 1.2 The biotechnology industry; Box 1.3 The changing nature of business; Questions; Part end â#x80;#x93; additional case studies and relevant websites; Part B Markets, demand and supply; 2 The working of competitive markets; 2.1 Business in a perfectly competitive market.