ENGLISH

Pharmaceutical Marketing: A Practical Guide

By Dimitris Dogramatzis

Book information

Year
2001
ISBN
157491118X, 9781574911183, 9781420025989
Open Library ID
OL9330343M
Language
english
Format
PDF
Filesize
16 MB (16532488 bytes)
Edition
1
Pages
403\403
Topic
Business Management
Scanned
yes
Time added
2011-06-04 13:46:07
Медицинские дисциплины;Фармацевтика;Управление и эмедицинское товароведение;Менеджмент и маркетинг в

Description

Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

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