Starting an online business for dummies

Description

Introduction 1Part I: Launching Your Online Business 9Chapter 1: New Tools and Strategies for Your Online Business 11Chapter 2: Opening Your Online Business 31Chapter 3: Choosing and Equipping Your New E-Business 57Chapter 4: Selecting Your E-Commerce Host and Design Tools 79Part II: Creating a Business Website 107Chapter 5: Organizing Your Business Presence and Attracting Customers 109Chapter 6: Making Shopping Easy on Your E-Commerce Site 147Chapter 7: Accepting Payments 173Chapter 8: Communicating with Customers and Building Loyalty 197Chapter 9: Sourcing Worldwide for Your Business 219Part III: Social Networking and Marketing 233Chapter 10: Advertising and Publicity: The Basics 235Chapter 11: Search Engine Optimization 257Chapter 12: Location, Location, Location Marketing 283Chapter 13: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 299Part IV: Expanding Beyond Your Website 313Chapter 14: Selling on Amazon.com and eBay 315Chapter 15: Moving to Specialty Marketplaces 347Chapter 16: Managing and Growing Your Online Business 365Part V: Keeping Your Business Legal and Fiscally Responsible 379Chapter 17: Keeping It All Legal 381Chapter 18: Online Business Accounting Tools 397Part VI: The Part of Tens 413Chapter 19: Ten Ways to Reach Mobile Shoppers 415Chapter 20: Ten Ways to Develop a Platform 421Index 427