ENGLISH

Principles of Marketing

By Philip Kotler , Gary Armstrong

Book information

Publisher
Pearson Prentice Hall
Year
2011
Language
english
Format
PDF
Filesize
33 MB (34567752 bytes)
Edition
14th Edition
Pages
740\740
Time added
2015-09-06 17:11:04

Description

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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